Juno and The Hartford Form Marketing Alliance

Ad-backed email company and ISP Juno Online Services in New York City formed a strategic marketing alliance with The Hartford Financial Services Group Inc. to market The Hartford’s personal lines of insurance, including auto and homeowners coverage.

The insurance offerings will be made available to Juno’s 6.1 million subscribers through a series of exclusive interactive advertising campaigns. Financial details were not disclosed.

The five-year deal includes a coordinated campaign of banner, interstitial, and pop-up advertisements that will inform Juno users about The Hartford’s insurance products and will enable them to request quotes online. The partnership also includes provisions for the firms to develop additional promotional and marketing campaigns.

“The Juno partnership places The Hartford’s personal lines products just a click away from the computer-savvy consumer,” said Stephen J. Hasenmiller, president of The Hartford’s Personal Lines Company. “It’s all part of our aggressive approach to the marketplace, selling based on how consumers choose to buy.”

Juno has recently announced a number of major strategic marketing alliances, including exclusive multi-year relationships with Bank of America (involving the marketing of credit cards and related services) and Qwest/LCI (for the marketing of long distance and other telecommunications services).