Collegestudent.com, a developer oflocalized online campus communities, signed an advertising deal with the Target chain of discount retail storesaimed at increasing both companies' online and campus presence.
Collegestudent.com, a developer of localized online campus communities, signed an advertising deal with the Target chain of discount retail stores aimed at increasing both companies’ online and campus presence.
The move marks Target’s first aggressive push into the online college market.
The companies will launch a joint marketing effort including an interactive contest, Collegestudent.com promotional events and an advertising campaign. Spending was not disclosed.
Target will be the sponsor of Collegestudent.com’s Housing section as well as being featured as a site sponsor for the length of the campaign.
Collegestudent.com links will also be featured on the Target Web site. Target will also sponsor the “I Need Help! Contest”, where students can submit letters online describing why their apartment should be selected as the most in need of decorative help from Target. Student winners will receive free room or apartment makeovers from Target specialists.
“The fact that a major retail establishment like Target is working with us reflects the strength of the college consumer market and Collegestudent.com’s strong position in that market.” said Eben Miller, CEO and president of Collegestudent.com.
Collegestudent.com is currently online in 342 campus communities across the nation.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.