Cybereps Arranges Sponsorship, E-Commerce Deal With Babbage's Etc.

Advertising sales and marketing company Cybereps arranged an advertising and e-commerce partnership between Future Games Network and Babbage’s Etc. online store, Gamestop.com.

The deal will provide FGN’s audience of gamers the opportunity to purchase game software and accessories while online.

Financial arrangements were not disclosed.

“Cybereps is excited to bring Babbage’s together with Future Games Network. The participation of Gamestop.com as a sponsor and e-commerce partner adds great value to the network,” said Ted Welch, Cybereps president.

FGN has more than 60 affiliate sites generating 30 million impressions a month. Gamestop.com is Babbage’s and Software Etc.’s online destination for game software shoppers on the Web.

“Through this sponsorship and e-commerce agreement with FGN and its affiliates sites, Gamestop.com will align itself with some of the top trafficked game-oriented sites and will broaden our reach to the core gaming audience,” said Bruce Nelson, vice president of Internet commerce for Babbage’s Etc.

Cybereps says its 24 Web site clients deliver more than 1.2 billion advertising impressions a month.

Clients include The Internet Movie Database, TUCOWS, House of Blues, RootsWeb, eMarketer, FreeDrive.com, TeenHollywood, LovingYou.com, CAD infoNet, Cambridge Information Network, TeknoSurf, Ynot.com and Site Experts.