NetCreations, LinkExchange Team in E-mail Lists

Opt-in email marketing company NetCreations Inc. is partnering with LinkExchange to make NetCreations’ database of 1.5 million Internet users available to small business owners who want to send targeted offers by email.

LinkExchange will feature NetCreations’ PostMaster Direct Response service on LinkExchange Express, the company’s Web site promotion store. Financial arrangements were not disclosed.

The LinkExchange marketplace allows shoppers to purchase banner ads, sponsorships, press releases and other Web marketing services online for as little as $50. NetCreations’ lists rent for 20 to 25 cents a name, including email distribution and merge/purge.

“We share LinkExchange’s vision of leveling the playing field and giving Web entrepreneurs the marketing tools they need to be successful,” NetCreations President Rosalind Resnick said. “By partnering with LinkExchange, we’ll be able to give millions of small businesses and Web entrepreneurs a fast and affordable way to reach Internet users who are eager to receive their offers.”

“We’re pleased to offer NetCreations’ excellent direct marketing service to our membership of small businesses and Web publishers,” said Tony Hsieh, LinkExchange co-founder. “We’re always on the lookout for effective solutions to help small businesses build traffic and drive revenue, and the PostMaster Direct Response service fits this mission perfectly.”

PostMaster Direct Response offers marketers a responsible way to reach their target market on the Net. NetCreations mails only to people who come to its site and its partner sites and ask to receive commercial announcements.