Stamps.com, US West Make Marketing Alliance

Internet postage supplier Stamps.com this week inked a marketing deal with US West, a telecom player that is one of nation’s the largest providers of DSL.

The alliance calls for Stamps.com to offer its Internet postage software through US West’s home page and the company’s Small Business Group. The two companies target a similar customer base small businesses and consumers. US West serves 25 million people in 14 states.

“Working with a leading telecom company such as US West is significant because it allows us to reach exactly the kind of people who are most likely to find online postage useful — small businesses and individuals who use the Internet,” says Chris Hylen, senior vice president of marketing at Stamps.com.

“This new alliance will give us added exposure to DSL subscribers who have small businesses and home offices.”

Just yesterday, Stamps.com’s rival, E-Stamp, announced a marketing deal with auction giant eBay. The two companies are battling to make inroads with customers that consume a lot of postage small businesses, Internet merchants, and folks who frequently sell items on auction sites like eBay.