Beyond Interactive Establishes Emerging Media Group
The interactive advertising agency positions itself to jump onto newplatforms.
The interactive advertising agency positions itself to jump onto newplatforms.
Online advertising agency Beyond Interactive this week staked its claim on marketing on burgeoning media platforms, putting together an emerging media services group to handle new devices.
The group is looking at ways of marketing on wireless devices (cellular phones and Palm/PDA devices), interactive kiosks (including ATM machines and airport kiosks), video games, interactive television, software, and net appliances (household appliances equipped with Internet capabilities).
“People are able to access the Internet on devices other than computers, and these up-and-coming technologies will present new advertising opportunities,” said Jonn Behrman, chief executive officer of Beyond Interactive.
The company is currently developing ads for its clients, to be deployed on wireless devices. It’s also helping clients develop wireless Web sites. Beyond Interactive also has developed ads to be embedded in software.
Beyond also sees big potential for advertising on kiosks, interactive television, and Net appliances.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.