Wireless technology firm i3 Mobileon Thursday jumped into the advertising field,unveiling its solution for serving targeted, permission-based advertisingto mobile phones, pagers, PDAs and other wireless devices.
Wireless technology firm i3 Mobile on Thursday jumped into the advertising field, unveiling its solution for serving targeted, permission-based advertising to mobile phones, pagers, PDAs and other wireless devices.
The company’s patent-pending technology — Advanced Data Mining Advertising Tagging And Transaction system (ADMATT) — puts user data, including demographic information and geographic location, with the user’s personalized content preferences. It then uses that data to deliver targeted ads.
“The potential of anytime, anywhere advertising made possible by the emerging wireless information medium is enormous,” said Stephen Maloney, president and chief executive officer of i3 Mobile.
“With the explosive growth in the use of mobile phones and other devices, wireless is the next frontier for delivering interactive advertising and is poised to become an integral part of every advertiser’s overall media plan.”
Several online advertising firms, including AdForce, 24/7 Media and Engage, have all been developing systems for delivering targeted wireless ads.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.