E*TRADE Extends Marketing Pact With AOL
Palo Alto, CA-based online brokerage E*TRADE Group Inc. extended its relationshipwith America Online through an additionalmultimillion-dollar marketing investment.
Palo Alto, CA-based online brokerage E*TRADE Group Inc. extended its relationshipwith America Online through an additionalmultimillion-dollar marketing investment.
Palo Alto, CA-based online brokerage E*TRADE Group Inc. extended its relationship with America Online through an additional multimillion-dollar marketing investment.
The company said it also will continue its agreement with the AOL Rewards Program, in which AOL customers who open a new account through the AOL Web site receive 13,200 points in their AOL Rewards account — redeemable for six months of free AOL service or one of 50 other name-brand products and services.
E*TRADE and AOL first entered into an advertising and marketing relationship in July 1998.
“E*TRADE currently gains a significant percentage of its customers through its relationship with AOL, and we’re looking forward to introducing a greater number of AOL members to the self-directed investing opportunities available through E*TRADE,” said Jerry Gramaglia, senior vice president of marketing and sales for E*TRADE.
As part of the expanded relationship, E*TRADE will receive increased brand exposure throughout the AOL service.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.