ad pepper media Expands into France

ad pepper media, a European online ad sales and Web rep operation, said it has expanded into France.

Beatrice Berger, former managing director at 24/7 Media France, has been appointed managing director of ad pepper media France. The company also named Nicolas Mignot, former sales executive at 24/7 Media France, as sales director of ad pepper media France. The company said it will continue to increase its staffing levels in the next weeks.

24/7 Media Europe itself just bolstered its staff in France, and DoubleClick has an operation there, so the competition is heating up.

With 11 offices in the United Kingdom, Germany, Scandinavia and Spain, ad pepper media is an entirely European online sales organization with a structure that stresses the specific aspects of each national market. Each country operation is independent and responsible for its own market while being able to benefit from the knowledge of the whole European marketplace through its international office network.

“We believe that what is important is to satisfy both the advertisers’ and the Web sites’ needs by simplifying online advertising. While we use the best technology available, we believe that customer service is still more important. We provide our clients with our know-how and help them to efficiently integrate online advertising in their local or Pan-European communications strategies,” Berger said.