ExperTelligence Launches Query-based Banner Exchange

ExperTelligence Inc., a Web database server technology company, launched WebData, a database-only portal site, and the WebData Network, a service featuring a query-based banner ad exchange.

The WebData Network, a link exchange for Web databases, is highlighted by the industry’s only interactive query-based banner ads, the company said. When a banner is clicked, it instantly takes the user to the results of the related database query through an embedded form in the ad. The value to advertisers is the high click-through ratio, ExperTelligence said.

“The WebData Network is ideally suited to database sites because banner queries instantly send users to the related database and display the results,” said Robert Reali, vice president of ExperTelligence. “The banner ads are not just a static image, but an interactive tool to draw users to our clients’ sites.”

WebData.com is built upon a proprietary intelligent agent and HTML parsing technology that collects, organizes and builds relationships between searchable databases. This allows a user who needs concrete data, which can be difficult to find using conventional search engines, to locate the appropriate database immediately.

“Finding a database on the Web was like finding a needle in a haystack,” said Denison Bollay, president of ExperTelligence.”WebData.com catalogues only databases, and uses a patent-pending user interface to provide rapid access to them.”

Founded in 1984, ExperTelligence is an Internet software and consulting company that specializes in the development and hosting of Web database and electronic commerce application solutions, using its flagship products WebBase and ExperForms. Clients include Lockheed-Martin, Ameritech, EDS, MCI, GTE, Hewlett Packard, Siemens, Entergy, USX, Xerox, Bethlehem Steel, Bose, Bellcore, the United States Air Force, Army and Navy and NASA, among others.