Infomercials Planned to Promote E-Commerce Site

Reliant Interactive Media Corp. said it is launching Rolling Stones infomercial programming, directing viewers to an e-commerce Web site that offers merchandise related to the rock legends’ latest tour.

The first infomercial launched on television station KICU, which covers Oakland, San Francisco and San Jose.

The campaign coincides with the Stones’ “No Security” Tour, which kicks off Monday at the Oakland Arena. The infomercial will then air in each planned concert city, before the Stones arrive.

The infomercial makes available through TV and Reliant’s Web site limited edition museum quality lithographs of albums and classic Stones tour art. As the tour continues in Europe, Reliant will also run the infomercial to coincide with those dates. The company will customize its programming using local language dubbing for international markets.

Reliant said it will leverage a projected $30 million spent on its infomercial programming to develop a worldwide e-commerce presence through its www.lifestylesmall.com site. Reliant will use a 1.5-minute stand-alone segment at the end of each infomercial to promote the Web address where products can be purchased.

Reliant said it has secured from Music Art LLC, a Philadelphia-based memorabilia and Internet marketing company, infomercial and Internet rights to market some of the Rolling Stones’ most popular images.

Viewers also will be able to order directly via a 1-800 number.