Business Marketing Mag Launches B-to-B Web Site

The Ad Age Group’s Business Marketing magazine went online with its ranking of the 200 most effective business-to-business Web sites across all business categories.

The NetB2B.com NetMarketing rankings also offer details of the top sites, including staff size, how the site is advertised and what business strategies are followed, as well as comments and evaluations from the editors of the magazine, a publication for B-to-B marketers.

“The point of the ranking isn’t only to recognize the best B-to-B Web marketers, but also to illuminate just what makes them so effective,” said Karen Egolf, Business Marketing editor. “This is useful information for all companies using the Web to conduct business.”

The NetB2B.com site also offers a national Web Price Index. Based on bids every month from 24 Web developers around the country, the index gives marketers high, low, and median prices for all facets of business Web design. There is also a sortable database of spending by the top 100 Business-to- Business advertisers.

NetB2B.com also features a searchable database of Internet marketing case studies, how-to tutorials, head-to-head shootouts between competing Web marketers, and columns from Internet journalists and analysts. Chicago-based Streams Inc. is the Web developer.