Execs & Accounts for November 14, 2007
AT&T asks Atmosphere where it lives; Big Arrow Group and Lazur Hoyvald Goldstein Partners visit the hospital.
AT&T asks Atmosphere where it lives; Big Arrow Group and Lazur Hoyvald Goldstein Partners visit the hospital.
Carat appointed Grant McDougall executive vice president, group account director. Grant joined the media communications network from Modem Media/Digitas, where he was managing director of the London office.
AT&T selected Atmosphere BBDO for its Wheredoyoulive.com Web site. As part of the Your World Delivered ad campaign, the agency developed an online store for visitors to merge the names of multiple places into a single word and print it on items.
EBaum´s World selected ScanScout for video ad overlays. The online entertainment site was recently acquired by ZVUE Network.
Greenwich Hospital tapped Big Arrow Group as its agency of record. A member of the Yale New Haven Health System, the hospital assigned Big Arrow Group with its branding and strategic communications.
Medical Resources, a medical diagnostic imaging chain, has selected Lazur Hoyvald Goldstein Partners as its agency of record.
WebAdvantage.net signed seven new clients. The search marketing and online advertising agency signed Let’s Dish, Starlight Foundation, Harvard Health, SSD Technology Partners, Impact Systems, Landscape Contractors Association and Management Solutions to its roster.
BOOMj.com, picked DoubleClick for managing its online advertising inventory. The social networking portal will use DoubleClick’s DART for Publishers ad management platform.
Dell Canada and Intel tapped Launchfire Interactive for an interactive promotion. As part of Dell´ “Wish for… ” advertising campaign, the interactive promotions company created a microsite of games and contests.
The Outer Banks Visitors Bureau selected Levelwing Media as its digital media agency of record. The North Carolina tourism destination tapped the interactive advertising agency as its media planning and buying arm.
Proclivity Systems hired two execs. The customer insight technology firm named Suren Hiraman vice president of technology and Angelo Quagliata as director of strategic accounts.
WLS Lifestyles magazine selected Coalmarch Productions for its new Web site.
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