Pivot Rules Hires Kaufman Patricof

Pivot Rules Inc. in New York City has retained Kaufman Patricof Enterprises Inc. (KPE) to produce and develop the Web site for its planned Internet store that will sell off-price designer apparel and accessories.

The six-figure development deal, which includes an equity component, will result in a fully integrated e-commerce site enabling online shoppers to purchase a wide array of brand name apparel and accessories.

“We selected KPE for its superior technical and creative expertise. We believe this alliance will be a key factor in our efforts to realize the enormous potential of the online outlet store,” said Ken Seiff, chief executive officer of Pivot Rules Inc.

“Based on the significant opportunity for this site and our confidence in the Pivot Rules team, we chose to incorporate stock as part of our fee structure for the first time. We look forward to a long and rewarding relationship,” said Mark Patricof, president of KPE.

KPE has produced content and commerce sites for companies such as IBM, Sony, CBS and Variety.

Pivot Rules designs, sources and markets a full collection of golf sportswear.