Miller/Shandwick Relaunches Site in New Marketing Campaign

Boston-based Miller/Shandwick Technologies is launching its next generation interactive Web site as part of its new “Defining the Future of Technology” marketing initiative.

“Miller/Shandwick was the first high-tech agency on the Web, and now with the launch of our new site, we’re demonstrating to worldwide clients and prospective partners how critical the Internet is to establishing and managing their global reputations,” said Tony Sapienza, executive vice president and managing director, Miller/Shandwick Technologies.

The new site is designed to be an engaging, interactive communications platform for agency operations, client service, employees and the worldwide media, the company said, adding that the site is expected to contribute significantly to 1998 revenues and also serve as a “virtual human resource center” to help Miller/Shandwick attract and keep the best technology public relations professionals worldwide.

The site contains an interactive office locator that helps users find the location of and contact information for 126 Miller/Shandwick and Shandwick International offices in 42 markets around the world. The site also features full descriptions of Miller’s interactive and net relations services, a core growth area of the agency’s business.

Miller/Shandwick’s Web site is the first marketing vehicle for the “Defining the Future of Technology” campaign, which will be carried through a variety of ongoing marketing activities, including print advertising, interactive marketing and direct mail.

Miller/Shandwick Technologies is part of Shandwick International, a large independent public relations consultancy.