Execs & Accounts: BBH, Zaaz, iPerceptions

BBH hires director of brand dialogue. John Sheldon was named to the newly-created position; he will be involved in marketing strategy and the integration of analytics at BBH. He was previously executive director of marketing strategy and technology at Ogilvy New York. Before working at Ogilvy Sheldon founded Customer Portfolios, an analytically-driven marketing services company.

Zaaz revamps Morgans Hotel Group’s Web site. Zaaz was challenged to create a balanced brand and commerce experience. The redesigned Web site, morganshotelgroup.com, has a streamlined booking process that includes a full-screen booking calendar.

Nielsen vet goes to iPerceptions. Lane Cochrane is vice president of professional services at analytics firm iPerceptions; he will be responsible for developing and implementing new research offerings and programs. He served for 10 years at the Nielsen Co., most recently as director of business development in the Consumer Research division. He began at Nielsen as a senior analyst. Before that, Cochrane was a research team leader at InTouch Survey Systems.

Slurpee uses Oddcast PhotoFace. Oddcast’s PhotoFace technology facial recognition and manipulation feature will be used for the first time in a viral campaign for 7-Eleven’s Slurpee. Available at slurpee.com, the “BrainFreeze Laboratory” lets users upload their pictures to see what happens when they drink a Slurpee. Oddcast worked with the agency Freshworks/The Integer Group to create the viral campaign.

Theorem hires in the U.K. Philip Stromeyer was named client services manager, a new position, in the U.K. office. His responsibilities include managing services for European, Middle East, and African clients. He previously held account management positions for companies in the British telecommunications industry such as account manager at conference provider MeetingZone, service manager at teleconferencing company CityMeeting, and at British Telecom.