imandi.com Launches First Online Ad Campaign

imandi.com, a consumer infomediary site, has launched its first online advertising campaign with help from Seattle-based Adhesive Media.

Founded by two former Microsoft executives, imandi.com is a “matchmaking” e-commerce site that connects consumers with local merchants and companies throughout the U.S. in 25 different product and service categories.

Adhesive Media developed creative for the campaign — a series of animated, interactive banners inviting viewers to “scratch and win.” The online banner ads will appear on the Flycast Network and ValueClick. The Flycast media buy begins with an 8 million impressions per month commitment. Spending was not disclosed.

The banner ads use RealTimeMedia’s technology and invite viewers to “scratch and win.” When a viewer clicks on the banner, they are asked to provide contact info for an opt-in follow-up email from imandi.com touting its service. After a viewer provides contact information, they can “scratch” the banner to learn if they’ve won up to $250,000.

“This is the first step in imandi.com’s long-range brand-building plan,” said Raghav Kher, imandi.com co-founder and CEO. “No one else online is offering consumers the service that we offer, and we’ll be spreading the word about our brand using many different advertising vehicles.”