Sony Online Entertainment Signs 18 New Advertisers
American Express, Ford, Netscape and Swatch are among 18new advertisersrecently signed by The Station@sony.com , Sony Pictures Entertainment Online and Sony Music Online Sites.
American Express, Ford, Netscape and Swatch are among 18new advertisersrecently signed by The Station@sony.com , Sony Pictures Entertainment Online and Sony Music Online Sites.
American Express, Ford, Netscape and Swatch are among 18 new advertisers recently signed by The Station@sony.com, Sony Pictures Entertainment Online and Sony Music Online Sites.
The SOE network offers integrated marketing and advertising opportunities across a range of Sony’s entertainment-related Web sites. Spending specifics were not disclosed.
Other new SOE network advertisers include Lego, Office of National Drug Control Policy (ONDCP), Princeton Review, Salomon Smith Barney, 3Com, U.S. Army, U.S. Navy, Universal Pictures, U.S. Satellite Broadcasting, America Online/CompuServe, CDNow, iVillage, Netscape, The Globe.com and Rolling Stone Network.
The buys range from customized and integrated content sponsorships to interstitials and banner ads.
The SOE network gives advertisers the ability to reach diverse demographics across a number of Sony’s entertainment sites. For example, the Office of National Drug Control Policy is spreading its anti-drug message to teens on Dawson’s Desktop, a “Dawson’s Creek”-inspired site; iVillage is reaching women playing Wheel of Fortune Online; and Ford is targeting the college market through its involvement with College JEOPARDY! Online.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.