Unique Media Signs With Virtual Billboard Network

Unique Media Services signed a mutual sales representation agreement with the Canadian based Virtual Billboard Network (VBN), a division of Toronto’s Gallop & Gallop Advertising Inc.

“The deal is a win-win for Unique,” said CEO Michael Weiner. “We add a highly qualified Canadian audience to our already large (373 million impressions claimed) inventory of monthly avails while benefiting in the long-term from VBN’s advertising operations services and its relationships with leading user- profiling and ad delivery systems vendors.”

The agreement also gives Unique Media co exclusive sales representation access to VBN partner The Medius Network, including Web sites of the New York Yankees, Seattle Mariners, Atlanta Braves, and San Francisco Giants. Financial arrangements were not disclosed.

“The reciprocal agreement with Unique is the next step in our U.S. expansion strategy,” said Tom Rothfels, COO of Gallop & Gallop Advertising. “We now have access to significant inventories of quality Web content, the opportunity to extend our advertising operations into the US in a big way and excellent sales representation in key US markets.”

With this deal, VBN now claims direct access to nearly a half-billion banner ad opportunities for its advertisers.

Unique Media doubled its community base last month with the signing of BeSeen.com and last week’s signing of NetTaxi.com, bringing the network to 14 sites. increasing Unique’s capacity to 373,000,000 monthly impressions over 14 sites. All are interactive neighborhoods focusing on Sports, Games, Travel, Singles, Chat, Weather, e-Commerce, and Alternative Lifestyles.