An Off-Line Campaign With Home Run Potential
Merrimack, NH-based PC Connection Inc., a direct marketerof computers and accessories, signed a marketing deal with the Boston Red Sox.
Merrimack, NH-based PC Connection Inc., a direct marketerof computers and accessories, signed a marketing deal with the Boston Red Sox.
Merrimack, NH-based PC Connection Inc., a direct marketer of computers and accessories, signed a marketing deal with the Boston Red Sox.
PC Connection will be one of only three companies to advertise in the outfield in Fenway Park in more than 50 years. In partial exchange for the advertising, PC Connection will supply computing products to the Red Sox organization and benefit from other promotional opportunities.
The outfield sign will give the company regular exposure with the over two million fans that visit Fenway Park each year, as well as the millions of fans that watch the team on television. Financial arrangements were not disclosed.
The sign will highlight PC Connection’s Web site, as well as the company’s ability to process computing orders and deliver products the next day. Internet sales of $27.1 million during the first quarter of 1999 accounted for 12 percent of total net sales for PC Connection. Total Internet-sourced sales for 1998 were $62.7 million.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.