Digital Island Launches Geographic Targeting Service

Network services provider Digital Island Inc. said it has added geographic intelligence features to its E-Network Services, allowing businesses to deploy locally relevant online advertising and sales initiatives worldwide.

Digital Island said its patent-pending TraceWare technology gives Web-based marketers an advantage by enabling global delivery of the right content, to the right customer, at the right time.

TraceWare is an Internet atlas that detects with 96 percent accuracy what country an end user is in and provides Web applications with the geographic intelligence to conduct business with customers appropriate to their country and culture, the company said.

Digital River Inc., a provider of e-commerce outsourcing, has already integrated TraceWare into its proprietary fraud-detection system for purchases of digital products such as music, videos and software.

“TraceWare can quickly and easily be integrated with Web applications to ensure that customers are presented with relevant advertising and that buyers only see locally available products and services,” said Ruann F. Ernst, president and CEO of Digital Island.

“As part of a transaction-processing platform, TraceWare enables fraud detection and currency and tax conversion. Because of TraceWare, companies can for the first time make their global initiatives locally relevant without having to deploy multiple geographically specific Web sites.”

TraceWare pricing starts at $25,000. Digital Island has regional data centers in New York, Santa Clara, CA, Honolulu, London, and Hong Kong, connecting directly into 21 countries.