OLAF Launches New Marketing Resource
OLAF--the On Line Advertising Forum--launched OLAF 5.0, the newest version of the onlinemarketing resource.
OLAF--the On Line Advertising Forum--launched OLAF 5.0, the newest version of the onlinemarketing resource.
OLAF–the On Line Advertising Forum–launched OLAF 5.0, the newest version of the online marketing resource.
“This latest version of OLAF is the most robust yet,” said Thomas F. Hespos Jr., OLAF’s creator and publisher. “It provides quick links to the information all online marketers need to stay on top of the industry.”
New features include a section called “The Forum” that serves as a sounding board for online marketers to express their opinions, an automated submission process for new resource links and enhanced information architecture.
Writers for “The Forum” at launch include Sean Finnegan, media director at J. Walter Thompson’s Digital Communications division, Craig Swerdloff, sales manager at 24/7 Media, and Hespos, who has archived copies of his column “The Rant” at the site.
OLAF initially launched in August of 1997 as a list of resources within GeoCities’ Madison Avenue neighborhood. After winning the GeoCities Madison Avenue Challenge in September of that year, Hespos, who is vice president and media director at K2 Design, moved OLAF to its own domain
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.