Zefer Lays Off Another 100
In a second wave of cuts in as many months, the Boston Internet consulting firm cuts jobs to control costs in tough economic times.
In a second wave of cuts in as many months, the Boston Internet consulting firm cuts jobs to control costs in tough economic times.
In a second wave of cuts in as many months, Boston Internet consulting firm Zefer has laid off 100 employees, or nearly 15 percent of its workforce, as it tries to endure the dot-com downturn.
“Zefer, like all businesses today, is feeling the impact of a slowed economy and needed to realign its cost structure with current market demand,” Zefer spokeswoman Sara Buda said.
The company, which also has offices in Chicago, New York, Pittsburgh and San Francisco and London, declined to detail which locations and departments were hardest hit.
Last month, privately held Zefer let go as many as 120 people in another 15 percent headcount reduction. It cited the same reasons.
A general slowdown in spending among dot-coms and traditional firms alike, have hurt companies throughout the consulting sector over the past three quarters.
That, plus the crash of consulting stocks, led Zefer to scratch its $50 million IPO in September.
Changing its tack, the company has continued to raise venture capital ($120 million to date) and is focusing on Global 2000 customers rather than Internet outfits that were unable to pay their bills and offered little chance of repeat business.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.