This week's most shared ad: #NeymarJRvBlock by Castrol
Dominating the most shares online this week is 'footkhana': our new favourite video ad by Castrol.
Dominating the most shares online this week is 'footkhana': our new favourite video ad by Castrol.
https://www.youtube.com/watch?v=SdBXpORSGu0
Dominating the most shares online this week is ‘footkhana’: our new favourite video ad by Castrol. Since Wednesday, the video which pits motorsports star Ken Block against Brazilian football player Neymar Jr, has been shared over 650,00 times.
The film creates hype around the build-up to the 2014 Fifa World Cup, and is creating a buzz on Twitter under the hashtag #NeymarJRvBlock. Castrol’s branding emphasises speed, efficiency, and skill, and pushing these connotations through video and social media has ensured that Castrol goes from strength to strength.
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