Virtual Billboard Network Adds Female-Oriented Sites
Canadian-owned Internet advertising network Virtual Billboard Networksaid it has added several female-oriented Web sites to its portfolio.
Canadian-owned Internet advertising network Virtual Billboard Networksaid it has added several female-oriented Web sites to its portfolio.
Canadian-owned Internet advertising network Virtual Billboard Network (VBN) said it has added several female-oriented Web sites to its portfolio.
New network sites include Moxie, the first Canadian portal for women; Boob Toob, a female-oriented television programming site, Sports Femmes, a news and views publication of women in sports; SheBytes, an everyday technology and new media e-zine for women, Eve’s Garden, an online women’s health and wellness resource center and Jet Lag, a contemporary arts magazine.
“Few marketers have discovered how to reach women online, especially those ages 18-44,” said Tom Rothfels, CEO of Virtual Billboard Network. “VBN is dedicated to actively searching for top Web sites addressing this demographic, allowing our advertisers to speak directly and effectively to their target audience.”
VBN, a subsidiary of Gallop & Gallop Advertising, has more than 200 Web sites in the network.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.