DoubleClick Adds Money Talks Site to Network

Seattle-based Money Talks, a personal investment site, said it joined the DoubleClick advertising network.

DoubleClick will be responsible for all aspects of advertising sales and reporting for Money Talks, a PR Newswire e-zine that features original daily commentary from eight seasoned financial journalists, including ex-New York Times writers Robert Metz, Isadore Barmash, and John Tompkins.

Other sites in the network include AltaVista, Look Smart, The Dilbert Zone, Gamelan, Macromedia, Fast Company, Travelocity, Billboard Online, and U.S. News Online.

“Passing the stringent acceptance processes initiated by DoubleClick underscores the credibility of content,” said Larry Thomas, publisher of Money Talks. “The strategic network alliance is another important milestone in establishing the Money Talks brand.”

“We thoroughly review a site’s marketing objectives and content development to ensure a smart fit for the DoubleClick network,” said Kevin O’Connor, CEO of DoubleClick. “The excellent journalism and solid financial content on the Money Talks site convinced us that the addition was the right fit.”