Execs and Accounts for May 9, 2003

Integrated marketer Epsilon has hired Steven Roth as vice president of CRM strategy and Rod Dillehay as VP and general manager of client services.

Roth was most recently a principal consultant for PricewaterhouseCoopers, prior to which he was VP of customer delivery for an analytics software company. He’s worked with AT&T, Avon, the Direct Marketing Association, First Energy and TV Guide. Dillehay’s previous experience includes stints at Oracle, financial marketer Harland, and two national banks.

“Steven and Rod bring a wide spectrum of talents and experience that will help propel Epsilon’s services and expertise to greater heights in the coming year,” said Michael Iaccarino, Epsilon’s President and CEO.

GeoPerception has built a Web site for California’s Bike To Work Day, which takes place on May 15. The Poway, Calif.-based firm designed the site to help cyclists plan the safest and quickest route to work. Called BikeMetro, the Web destination generates maps and route information that includes hills in the area, traffic volumes, bike lanes and bike paths to allow users in Los Angeles, Orange, Riverside and San Bernardino counties to customize their rides. Bike enthusiasts can also log on to the site to chat with fellow bikers through links to bike organizations.

“Unlike other online mapping services that route cars on freeways, BikeMetro finds the shortest and safest way for cyclists using low speed streets and designated bike paths,” said David Caswell, vice president of technology for GeoPerception.

Cleo Communications, a provider of data transfer products, has named James Boswell as VP of sales and marketing. Prior to joining Cleo, Boswell held management positions with Mobitrac, Microware Systems, Hitachi, and Sharp, with responsibility for national and international business development in North America, Asia and Europe.

“Jim Boswell’s experience in sales, marketing, business development, and strategic planning in technology markets will help Cleo respond to and deliver products for our customers’ evolving needs and expectations,” said Brian Hampton, president and CEO of Cleo Communications.

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