Viant Names Creative, Design Execs

Boston-based Viant (formerly Silicon Valley Internet Partners) said it named Frank Dudley as its chief creative officer (CCO) and David Rose as director of the Viant Design Studio.

Viant describes itself as a professional services firm specializing in building digital businesses.

Prior to joining Viant, Dudley, who was the first director of the Internet Advertising Bureau, ran his own media consulting company, FX Dudley Communications. He also served as executive director of creative affairs and new media development for MTI/The Image Group, which provides creative production expertise to such companies as MTV Networks, Columbia Tri-Star, Paramount Pictures, CBS, ABC, and FOX Networks.

Rose is a founder and former president of Interactive Factory, a Boston new media company that creates innovative interactive products for companies including, LEGO, Simon & Schuster, Lotus Development Corp. and Alta Vista. Prior to that, he was an animator for Boston’s WGBH television station and studied Interactive Cinema at the MIT Media Lab.

Viant CEO Bob Gett said that “bringing creative talent like Frank and Dave on board avoids the piecemeal inefficiencies of project handoffs common with other approaches, and ensures our clients receive solutions which leverage the full strategic potential of the Internet for revenue growth and competitive advantage.”