FTC Plans Crackdown on 9-11 Spam
The agency's Bureau of Consumer Protection is getting ready to bash the people trying to make a buck by selling junk on the basis of patriotism or fear of terrorism.
The agency's Bureau of Consumer Protection is getting ready to bash the people trying to make a buck by selling junk on the basis of patriotism or fear of terrorism.
Spam is one of the Internet’s dirty little secrets, and it’s bad enough when your mom gets targeted with porn stuff and get-rich quick schemes. But the people who prey on the public selling worthless products related to the events of Sept. 11 are among the lowest of the low.
So it’s welcome news that the Federal Trade Commission is planning a crackdown on such spam scammers.
The FTC’s Bureau of Consumer Protection is getting ready to announce “a law enforcement initiative targeting deceptive spam that appealed to post 9-11 patriotism to sell worthless products.”
Details won’t be fully disclosed until Monday, but the move follows earlier FTC efforts to crack down on deceptive junk email, including a sting operation.
The enforcement action was foreshadowed in February when Howard Beales, director of the FTC’s Bureau of Consumer Protection, speaking Thursday during this week’s annual Privacy and Data Security Summit in Washington, D.C., said that the FTC plans to initiate “stepped up” law enforcement against senders of deceptive or misleading offers via email.
The agency said it has been involved in more than 30 spam cases since it began pursuing email-related wrongdoings in 1994. But in October, the FTC’s new chairman, Timothy Muris, said the Commission would make stamping out false email advertising one of its major efforts during 2002.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.