Execs & Accounts for June 5, 2006
EyeWonder brings back founding CEO; iFilm hires Fisk to lead marketing; WebTrends lands Microsoft.com business.
EyeWonder brings back founding CEO; iFilm hires Fisk to lead marketing; WebTrends lands Microsoft.com business.
EyeWonder’s founding CEO has returned to the helm. John Vincent launched the rich media firm in 1999 and has been its chairman since then. He replaces David Breckling, who will remain on EyeWonder’s board while “pursuing other opportunities.”
MTV-owned iFilm hired Linda Fisk as VP of marketing. Fisk was VP of online marketing and analytics for Scripps Network, where she oversaw marketing and PR for FoodNetwork.com, HGTV.com, DIYNetwork.com and other sites.
WebTrends landed Web analytics responsibilities for Microsoft.com. The assignment followed a multi-vendor review.
Tacoda promoted Anne Hunter to VP of data and analytics. She’s been VP of revenue operations since last summer, prior to which she was director of sales.
Harte-Hanks hired Glen Hartman as SVP of digital marketing for data-based marketing solutions, and promoted Jeannette Kocsis to VP of digital marketing in the same group. Hartman was previously managing director of Horn Group. Kocsis led online marketing for Harte-Hanks’ direct agency.
Interactive marketing firm imc2 hired Mike Lavey as VP of finance. Lavey was most recently CFO for Lighting Science Group Corporation.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.