Another Pay-for-Placement Search Engine Launches

Internet marketing and solutions company BeFirst.com Inc. launched FindWhat.com, a new Pay-for-Position search engine.

The site “provides a better search result for online users and a cost-effective way for Web publishers to drive qualified traffic to their sites,” the company said.

The FindWhat.com search engine is powered by the company’s proprietary Pay-for-Position listing service.

Similar to competitor GoTo.com, FindWhat.com operates as an online marketplace in which Web publishers use an automated bidding process to determine the per-click fee they will pay for premier placement in search results.

E-commerce sites and information-based Web publishers bid on keywords and key phrases that pertain to their sites.

Other sites pertaining to that particular keyword or phrase are ranked in descending order of their per-click bid price, with additional relevance ranked listings being supplemented by the Inktomi search engine database. Payment is based on click-through.

“FindWhat.com offers a win-win solution for Internet users and Web site publishers,” said Robert Brahms, CEO of BeFirst.com.

“FindWhat.com provides an uncluttered environment for consumers to quickly and easily access information. For online marketers and advertisers, FindWhat.com’s open automated bidding process provides tremendous versatility, and is extremely cost-effective.”

BeFirst.com said it is implementing a nationwide advertising and marketing campaign to build the FindWhat.com brand and support the launch.

BeFirst.com works with clients including, Bloomberg, TheStreet.com, Virtual Vineyards and others to optimize site potential and to drive qualified users to their sites.