NetGravity, Net Perceptions Integrate Solutions

San Mateo, CA-based NetGravity signed a partner deal with Minneapolis, MN-based Net Perceptions to integrate NetGravity’s AdServer solution and the Net Perceptions for Ad Targeting solution.

The Net Perceptions’ personalization solution integrated with AdServer will offer infrastructure for the ad management process including inventory management, dynamic targeting and ad performance report generation. Joint customers will be able to target advertisements and marketing offers based on a user’s online behavior.

The Net Perceptions software, which learns both about each visitor’s individual interests and tastes and click patterns across the entire user base, is based on technology from Neural Application Corp. Financial terms of the agreement were not disclosed.

“The integration of NetGravity and Net Perceptions increases the value of both solutions for joint customers,” said Steve Larsen, Net Perceptions’ vice president of marketing and business development. “Partnering with an industry leader like NetGravity enables us to provide customers with the technology and expertise to generate stronger revenues through more highly targeted campaigns.”

“As sites compete for advertising dollars, Web publishers need proven solutions to help them get the most out of their inventory,” said Rick Jackson, vice president of marketing and business development at NetGravity, “Net Perceptions is focused on helping Web publishers maximize their advertising and e-commerce revenues.”

The joint solution will have the ability to track and target based on six unique user and environmental factors including: user click behavior, date, page, reach and frequency, user navigation behavior, and user key word entries.