Flycast Adds to Management Team

San Francisco-based ad network Flycast Communications Corp. named Jeff Lehman as vice president of media sales and Fred Ciamaraglia as vice president of engineering.

The company also said that Howard Draft, chairman and CEO of DraftWorldwide, a direct marketing agency and a division of Interpublic Group, has joined its board of directors.

“These three outstanding industry professionals will help strengthen and expand our role as the only Web advertising network focused on response- oriented marketers,” said George Garrick, president and CEO of Flycast.

Lehman and Ciamaraglia join two other executives who were recently added to Flycast’s management team: Ralph J. Harms, chief financial officer, and Peter Nicas, vice president of Flycast’s Local Market/VAR Division.

Draft is a 20-year veteran of direct marketing. As a member of Flycast’s board of directors, he will have a key role in the overall strategic direction of Flycast.

“Flycast is one of the few companies that truly understand the value of direct marketing on the Web,” said Draft. “I look forward to helping the company forge new paths in the rapidly-evolving world of Web marketing.”

Lehman will be responsible for maintaining and expanding the advertising ad sales force. He was most recently working as a business consultant, before which he served as vice president of advertising sales at RealNetworks Inc.

Ciamaraglia, who will oversee network operations and product engineering, brings over 20 years of engineering and research development experience to Flycast. He was most recently the vice president of engineering at Eloquent Inc.