Amazon.com Scores Top Banner for Week
The top banner based on reach for the week ending June 6 was from Amazon.com,according to the BannerTrack service of Nielsen//NetRatings.
The top banner based on reach for the week ending June 6 was from Amazon.com,according to the BannerTrack service of Nielsen//NetRatings.
The top banner based on reach for the week ending June 6 was from Amazon.com, according to the BannerTrack service of Nielsen//NetRatings.
TheLoanPage.com was the most clicked-on ad banner with a CTR of 9 percent.
Top 10 banners were:
The banners may be viewed here. Ad banners that run predominantly on an advertiser’s own property are not counted. Rankings are based on audience measurement of persons ages 2 and up who have access to the Internet from home. Reach is a measure of the unduplicated audience that visits a property. The data is expressed as the percent of the total universe of Internet users who logged onto the Internet at least once during the reporting period.
The top advertisers, ranked by banner impressions:
| Advertiser | Impressions in millions | Reach % | |
| Microsoft | 155.7 | 38.3 | |
| Amazon | 64.6 | 25.7 | |
| Thunderstone | 60.2 | 4 | |
| CDNow | 40.7 | 16.1 | |
| LinkExchange | 26.1 | 5.7 | |
| Ad Council | 22.8 | 6.5 | |
| TRUSTe | 22.6 | 8.7 | |
| JFAX | 22.3 | 7.5 | |
| America Online | 22 | 13.1 | |
| Bonzi Software | 21.8 | 13.5 |
The Nielsen//NetRatings audience information service collects data from approximately 15,000 panelists as they surf the Web.
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