Bidnow.com Signs 500M Impression Deal With DoubleClick
Warminster, PA-based TV / Web auction firm bidnow.com launched a 500-million impressionad campaign with New York City-based DoubleClick Inc.
Warminster, PA-based TV / Web auction firm bidnow.com launched a 500-million impressionad campaign with New York City-based DoubleClick Inc.
Warminster, PA-based TV / Web auction firm bidnow.com launched a 500-million impression ad campaign with New York City-based DoubleClick Inc.
The bidnow logo and links will appear on sites such as Major League Baseball, USA Today News, New York Daily News, Mindspring and Dilbert, among others. Spending was not disclosed.
“This is all part of our ongoing plan to establish the Bidnow.com brand firmly with consumers,” said William McLaughlin, bidnow.com inc. CEO. “We feel it is important to position our advertising in the main stream of the Internet and this effort does that.”
“By targeting each of bidnow.com’s banner ads and related text interfaces, we will be able to continually refine and improve the Bidnow.com click through rate,” said Kevin O’Connor, president and CEO of DoubleClick.
Bidnow.com bridges the worlds of television and the Internet by providing a virtual platform to link auctioneers and bidders.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.