Ultrexx Launches "Knowledge Banner" Ad Technology

Ultrexx Corp. launched its new “Knowledge Banner” technology, an intelligent interactive banner solution that contains an embedded knowledge base.

Ultrexx said its technology can be used to create and deploy intelligent, interactive banners on the Web, customized to suit design needs.

The company said its Knowledge Banners can help customers arrive at the right solutions to their needs in an interactive manner, within the banner itself. At the end of each consultation, the user can be given a choice of going directly to the relevant Web page for detailed information/order placement or entering an email address to receive more information later by email.

“Knowledge banners will be in the forefront of the emerging ‘Active Advertisements’ trend on the Internet and will position us as a leader in the highly profitable and visible market niche of Internet advertising,” said Ram Menon, CEO of the company. “We are actively negotiating licensing options for this vital new technology with several key players in the Internet advertising area.”

The company said Knowledge Banners can be used as: smart sales assistants for product selection and configuration; service assistants for online trouble shooting and customer support; smart market research assistants for obtaining customer feedback and customer satisfaction surveys; or as diagnosis/advisory systems for diagnosis, counselling, prescriptions and advice.

The profile of each interaction with the banner can be automatically saved in a database.