e-Dialog Talks VCs Into $10.5 Million Round

E-Dialog, a Lexington, Mass., email marketing services company, has raised $10.5 million in additional financing to develop new products and services, as well as to boost sales and marketing efforts.

Lead backer was OneLiberty Ventures, through its Advisor Fund 2000. Previous investors, Commonwealth Capital Ventures and The Interpublic Group of Companies also participated.

E-Dialog provides email marketing services that include planning, creative design, execution, response management and data analysis.

“This financing, particularly in such a turbulent investment climate, is a testament to the progress e-Dialog has made toward building a successful business that leads the market beyond simple permission based marketing toward precision email marketing,” said John Rizzi, e-Dialog’s president and CEO.

E-Dialog’s clients include the NFL, Ticketmaster, Staples, Motorola, Harvard Business School Publishing and Doubleday. Because its focus is Fortune 1000 companies, the firm has been somewhat insulated from the downturn in dot-com spending.

“The email marketing services market has enormous growth prospects,” said Duncan McCallum, general partner at OneLiberty Ventures. “We believe that e-Dialog’s technological capabilities and management depth will enable it to become the dominant player in that market.”