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    Super Targeted Facebook Ad: You're Aiming Too High, Get a McJob

    Facebook has offered powerful ad targeting since last fall, but I had no idea its algorithms had gotten this advanced

    Author Date published April 4, 2008 Categories

    facebook mcdonalds.png
    Facebook has offered powerful ad targeting since last fall, but I had no idea its algorithms had gotten this advanced. As you can see from the above ad which appeared in my feed yesterday, the company has not only strip-mined my profile for demographic, psychographic and interest-based data, but also somehow read between the lines to discover my inadequacies at work. I am truly humbled by this insight, Facebook and McDonald’s, and I thank you. Click to see landing page.

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