Can Digital Integration End the Agency Silo?

Earlier this week OMD became the next in a number of agencies to place digital as a central component of the agency’s strategy. OMD made Scott Hagedorn managing director of the East Coast region. He previously held the title U.S. director of OMD Digital. The agency redefined the role with an emphasis on digital. An OMD statement said “the new structure was put into place to ensure that digital capabilities and insights are fully integrated within client teams.” At the same time as the strategy change, OMD also promoted Mark Stewart to the global account and strategy director of the Visa global media business. He previously served as head of OMD East. He will now have oversight across all activity on the Visa brand including digital and other media.

All of the agency’s employees will have access to ongoing employee training targeted a digital media and new technologies. OMD’s aim is to make digital a core competency for all team members.