EEC Releases E-Mail Rendering Report
The E-mail Experience Council just released results of a report authored by co-founder (and ClickZ columnist ) Jeanniey Mullen. The study examined 1,000 messages, both B2C and B2B
The E-mail Experience Council just released results of a report authored by co-founder (and ClickZ columnist) Jeanniey Mullen.
The study examined 1,000 messages, both B2C and B2B. Twenty-one percent of the e-mails appeared completely blank when images were turned off (or stripped) inside a variety of e-mail clients. An additional 28 percent did show at least some relevant copy, but had no working links.
The report concludes over 70 percent of marketers are struggling to get their mailing rendered on the receiving end, and virtually none have begun to grapple with how rendering issues translate to mobile devices.
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