Right Media, which powers an auction-style exchange best described as a stock exchange for online media, is separating out its own ad network, which holds one of the "seats" on its Right Media Exchange (RMX). The Right Media Ad Network has been renamed Remix Media , and remains a separate division of Right Media
Right Media, which powers an auction-style exchange best described as a stock exchange for online media, is separating out its own ad network, which holds one of the “seats” on its Right Media Exchange (RMX).
The Right Media Ad Network has been renamed Remix Media, and remains a separate division of Right Media. It’s a large ad network in its own right, and the company seems to be trying to both get more recognition of that fact, as well as clarify some confusion about its business, which is already complicated enough for advertisers and media buyers to get their heads around.
RMX auctions every ad in real-time to the highest bidder. Online ad networks, including Remix Media, participate in the exchange by putting their publishers’ remnant inventory up for sale, and by buying relevant inventory on behalf of their advertisers.
The concept is gaining popularity and credibility, as illustrated by Yahoo’s decision to take a 20 percent stake in Right Media in October, when it also announced plans to begin selling is own remnant inventory on the exchange.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.