Trade Free Time for a Free Home
Even free costs you
Even free costs you
Even free costs you. San Francisco-based fabMODERN is offering a deal called freeHOUSE where it is giving away a kit for users to build their own green home, free. The catch is participants must contract to provide a certain number of hours of service each day, and accept certain marketing obligations from a sponsor pool, to live in their sponsored home.
Once the home is completed, new prefab owners must participate in showcase events for the first two weeks. Homeowners must then complete “various tasks when they can undertake and complete on their own for a committed number of hours per day,” said a company statement. Homeowners get a free, computer to connect to the Internet in their home office to have the “flexibility to work from home” and “respond to sponsor requests, e-mailed to them daily.” Companies participating in the sponsor pool include government agencies, major corporations such as appliance companies, consumer electronics companies, media companies, finishes suppliers and community organizations. No mention of how long homeowners are required to participate, or if the responsibility rolls over to new owners if the house is sold, but will the company be around as long as a 30+ year bank loan?
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.