Longtime media analyst Jack Myers just released his 2009 Advertising and Marketing Investment Forecast . While Jack predicts a 4 percent overall spending drop across all media, he believes online spending will rise nearly 14 percent, while clocking robust 60 percent growth in mobile marketing. The forecast breaks advertising and marketing spending down into every conceivable channel, from satellite radio to trade show spending
Longtime media analyst Jack Myers just released his 2009 Advertising and Marketing Investment Forecast.
While Jack predicts a 4 percent overall spending drop across all media, he believes online spending will rise nearly 14 percent, while clocking robust 60 percent growth in mobile marketing.
The forecast breaks advertising and marketing spending down into every conceivable channel, from satellite radio to trade show spending. It’s well worth a read.
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