close

Strategy

Innovation

Insights

Stats & Tools

    Old vs. New Media at the World Cup

    Baba Shetty of Hill, Holliday posts on Nike's online success in World Cup-related marketing, after being shut out from TV advertising by official WC sponsor Adidas

    Author Date published June 19, 2006 Categories

    soccer ball.jpgBaba Shetty of Hill, Holliday posts on Nike’s online success in World Cup-related marketing, after being shut out from TV advertising by official WC sponsor Adidas. Though Shetty says Adidas is outspending Nike by 2 to 1, the latter is getting 2x the traffic to its Joga.com site, as compared with Adidas.com.

    As Shetty puts it:Look, I know it’s early in the game, and business results are the only metrics that really matter – Adidas may yet be redeemed. But if this plays out that Nike outmaneuvered Adidas, the 2006 World Cup will be remembered as the cleanest “old marketing” vs. “new marketing” case study we’ve seen yet.

    Subscribe to get your daily business insights

    More about:

    Engagement To Empowerment - Winning in Today's Experience Economy
    Report | Digital Transformation

    Engagement To Empowerment - Winning in Today's Experience Economy

    2y

    Engagement To Empowerment - Winning in Today's Exp...

    Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

    View resource
    Announcement Alert from Lee Arthur
    Weekly briefing | Digital Transformation

    Announcement Alert from Lee Arthur

    2y

    Announcement Alert from Lee Arthur

    Announcement Alert!! Read More

    View resource
    The 2023 B2B Superpowers Index
    Whitepaper | Digital Transformation

    The 2023 B2B Superpowers Index

    3y

    The 2023 B2B Superpowers Index

    The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

    View resource
    Impact of SEO and Content Marketing
    Whitepaper | Digital Transformation

    Impact of SEO and Content Marketing

    3y

    Impact of SEO and Content Marketing

    Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

    View resource

    Related Articles

    Campaigns of the Week
    advertising & promotion

    Campaigns of the Week

    9m ClickZ

    Campaigns of the Week

    Eight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...

    View article
    An Iconic Brand Finds Its Footing Again – The Journey of J.Crew
    report

    An Iconic Brand Finds Its Footing Again – The Journey of J.Crew

    12m ClickZ

    An Iconic Brand Finds Its Footing Again – The Jour...

    A J.Crew storefront sign in New York City.   From Ivy League Catalogs to Chapter 11  A Preppy Phenomenon Is Born  J.Crew launche...

    View article
    Brand Matters More Than Ever: How FIGS Is Turning Purpose into Profit in Healthcare Apparel
    report

    Brand Matters More Than Ever: How FIGS Is Turning Purpose into Profit in He...

    12m ClickZ

    Brand Matters More Than Ever: How FIGS Is Turning ...

    As healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...

    View article
    The New Power Players in Digital Commerce—RMN and the Creator Economy
    advertising & promotion

    The New Power Players in Digital Commerce—RMN and the Creator Economy

    1y ClickZ

    The New Power Players in Digital Commerce—RMN and ...

    Retailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...

    View article
    DTC eCommerce in the Amazon Age: Navigating the Measurement Maze
    report

    DTC eCommerce in the Amazon Age: Navigating the Measurement Maze

    1y ClickZ

    DTC eCommerce in the Amazon Age: Navigating the Me...

    A Holistic Approach to Measuring DTC Success Beyond Amazon Read More...

    View article
    Are subscription models reaching their limit?
    case studies

    Are subscription models reaching their limit?

    1y ClickZ

    Are subscription models reaching their limit?

    Adobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...

    View article
    What Adam Driver's Dramatic Product Reviews Tell Us About Modern Marketing
    advertising & promotion

    What Adam Driver's Dramatic Product Reviews Tell Us About Modern Marketing

    1y ClickZ

    What Adam Driver's Dramatic Product Reviews Tell U...

    Even retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...

    View article
    Why Cannes Lions put a spotlight on copycats and creative catalysts
    advertising & promotion

    Why Cannes Lions put a spotlight on copycats and creative catalysts

    2y ClickZ

    Why Cannes Lions put a spotlight on copycats and c...

    Cannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...

    View article