Early Results from Google's Newspaper Tests
Marketer Jeremy Mayes last week shared some early results of his experience buying newspaper ads from Google
Marketer Jeremy Mayes last week shared some early results of his experience buying newspaper ads from Google
Marketer Jeremy Mayes last week shared some early results of his experience buying newspaper ads from Google. From his blog post on the subject:
1. In the grand scheme of things the overall traffic delivered via our ad was low – less than 1,000 visitors total.
2. Visitors who arrived at the site via the newspaper ad generated 70% fewer page views than visitors who arrive via PPC channels.
3. Visitors who arrived at the site via the newspaper ad spent 30% less time on the site than PPC traffic.
Despite those uninspiring results, Mayes remains enthusiastic about the prospects of buying print media this way.
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