Chrysler Sits Brand Fans in Passenger Seat

Chrysler is using Passenger’s brand community platform for its online Customer Advisory Board, a new program for studying consumer insights on the car brand and its products. Passenger powers private Web communities for brands including Nestle, Coca-Cola, ABC Television and Sara Lee, JC Penney, American Express and Fidelity. The new Chrysler relationship was facilitated by the automaker’s interactive agency, Organic.

The Passenger system will be used for social-networking, community-building, customer collaboration and advocacy building among Chrysler fans. Those interested in joining the community can signup now, and the firm will begin introducing the program to participants late this month.

According to a press release:
Once introduced, Chrysler will begin the ongoing initial dialogue with the Customer Advisory Board members by engaging the community with live, facilitated sessions where they may view media, respond to polls and engage with other members. There will also be discussion sections that allow members to discuss a variety of topics on their own time during a four-week period. Examples of topics may include environmental, safety, quality or technology. Other features include activities to stimulate member creativity and polls for quick feedback on topics. In addition, members may create their own profile and connect with each other through the message center.