Cadillac Sponsors Content Pack on Xbox Live
Cadillac is sponsoring an optional content pack for the Xbox Live game Project Racing 3
Cadillac is sponsoring an optional content pack for the Xbox Live game Project Racing 3
Cadillac is sponsoring an optional content pack for the Xbox Live game Project Racing 3. Players who download the add-on will be able to drive Cadillac’s high performance V-series vehicles in gamespace.
Taking the integration a bit further, gamers who perform within the top 100 on one of the game’s racetracks will achieve “Cadillac Elite status.” In addition to no doubt enhancing the player’s sexual prowess, the Elite designation will bestow customized content and invitations to exclusive events, among other prizes. Cadillac said it has plans to expand the Elite program to other racing titles.
The deal was brokered and concepted by Denuo’s Play unit, which specializes in media placements within games. Leo Burnett, GM Planworks, Arc and Speedshape also contributed.
(Incidentally, wouldn’t you love to have been in the room when the guy from Denuo hit the client with the “Cadillac Elite status” slide? I can almost see the beads of enthusiastic sweat springing from the marketing veep’s forehead. What a show pony to march before the CEO.)
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.