Who's Imitating Who?
Sure, everyone's going nuts over TV (and unskippable ads) coming to the Internet, but apparently Internet-style bid-for-placement ad buying is coming to TV
Sure, everyone's going nuts over TV (and unskippable ads) coming to the Internet, but apparently Internet-style bid-for-placement ad buying is coming to TV
Sure, everyone’s going nuts over TV (and unskippable ads) coming to the Internet, but apparently Internet-style bid-for-placement ad buying is coming to TV. That’s according to a Reuters story quoting Time Warner Cable CEO Glenn Britt.
“We can start doing what Google does — auctioning off spots,” Reuters quoted Britt as saying. “We have the ability, using our set tops and new software we’re putting in, to begin targeting advertising….We’re actively looking at this.”
Great to see the promise of digital television (especially the targeting part) coming to fruition. Surely Google is working on something like this itself. And how long until it buys SpotRunner?
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.