Going Green at EMS

Going green appears to be good for business. Eastern Mountain Sports entices green-minded customers to open up its e-mail message with the subject line: "Why recycle...just reuse!" The pitch leads prospects to this colorful line up of water bottles.

Eastern Moutain Sports 2.jpg
Going green appears to be good for business.

Eastern Mountain Sports entices green-minded customers to open up its e-mail message with the subject line: “Why recycle…just reuse!”

The pitch leads prospects to this colorful line up of water bottles.

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