Anyone attending the Search Engine Strategies conference in San Jose, CA, couldn't help but notice the long line of people waiting to get Bryan Eisenberg to sign the new book he co-authored called, "Always Be Testing: The Complete Guide to Google Website Optimizer." He was accompanied by Brett Crosby, group manager of Google Analytics and the co-founder of Urchin Software
Anyone attending the Search Engine Strategies conference in San Jose, CA, couldn’t help but notice the long line of people waiting to get Bryan Eisenberg to sign the new book he co-authored called, “Always Be Testing: The Complete Guide to Google Website Optimizer.”
He was accompanied by Brett Crosby, group manager of Google Analytics and the co-founder of Urchin Software. Brett wrote the book’s forward.
Bryan, co-founder of interactive marketing optimization firm Future Now, is also a ClickZ Expert columnist who writes about ROI marketing.
When I caught up with Bryan today, he figures he and Brett signed more than 500 copies in over an hour.
At that rate, he averaged 8.3 signatures per minute!
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.